I am doing long form right now to build credibility mostly. It's also a good testing ground to figure out how to communicate what's in my head and develop my method out in the open. Once I've figured out some of my content pillars (I'm close) I will mine the long form videos for short form content. Then I need to establish a content pipeline from long form to short form.
In the background I'm developing my lead magnet as well as my actual product. I would like to have those in place before I start to hit short form. My thought process there is there are a lot more eyeballs (and customers) on short form so I want to have everything setup to convert those folks into customers.
I’ve watched the YT videos. They’re getting better. With people’s attention span, do you think the video length is too long?
I am doing long form right now to build credibility mostly. It's also a good testing ground to figure out how to communicate what's in my head and develop my method out in the open. Once I've figured out some of my content pillars (I'm close) I will mine the long form videos for short form content. Then I need to establish a content pipeline from long form to short form.
In the background I'm developing my lead magnet as well as my actual product. I would like to have those in place before I start to hit short form. My thought process there is there are a lot more eyeballs (and customers) on short form so I want to have everything setup to convert those folks into customers.
That's my plan!